Business Development Associate (BDA)
Role Summary
We are looking for a high-performing and result-oriented Business Development Associate (BDA) with 6 months to 3 years of experience in EdTech Direct Sales and/or Team Handling.
In this role, you will
engage with prospective students, understand their career goals, recommend suitable courses, address queries, nurture leads through timely follow-ups, and convert prospects into successful enrollments.
You will also maintain accurate CRM records, collaborate with internal teams to ensure a seamless onboarding experience, draft professional email communications, leverage AI tools to improve productivity, and build long-term relationships with students by providing personalized guidance throughout their enrollment journey.
Key Responsibilities
- Handle inbound and outbound calls with prospective students.
- Understand student requirements and career aspirations to recommend suitable learning pathways.
- Explain course offerings, curriculum details, and post-program career opportunities.
- Guide students toward the right learning path based on their educational or professional background.
- Follow up consistently with interested candidates and drive successful enrollments.
- Maintain accurate lead information and regularly update the CRM system.
- Coordinate with internal teams to ensure a smooth onboarding experience.
- Draft professional and structured emails for follow-ups, documentation, and formal communication.
- Utilize AI tools such as ChatGPT (or similar) to improve communication, follow-up workflows, and daily productivity.
- Build trust and maintain strong, long-term relationships with students.
Requirements
- Experience: 6 Months – 3 Years in EdTech Direct Sales and/or Team Handling.
- Strong communication skills (English & Hindi preferred).
- Excellent email writing skills with clear and professional communication.
- Basic understanding of AI tools such as ChatGPT or similar platforms.
- Strong presentation, convincing, and negotiation skills.
- Positive attitude with a willingness to learn and grow.
- Basic knowledge of Excel, Google Sheets, and CRM platforms (preferred).
Compensation & Benefits
- Competitive fixed salary.
- Attractive performance-based incentives.
- Structured training and continuous mentorship.
- Hands-on exposure to advanced AI tools and productivity workflows.
- Fast-track career growth opportunities into Senior Counselor and Team Lead roles.
- Opportunity to work in a fast-growing, high-impact EdTech environment.
Recruitment Process
Round 1
Virtual Screening
- Experience Assessment
- Communication Evaluation
- Cultural Fit
Round 2
Managing Director (MD) Round
Operational Structure
Working Days: 6 Days a Week
Job Role: Business Development Associate (BDA)
Industry: EdTech
Work Mode: Work From Office (WFO)
Location: Marathahalli, Bangalore